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Storytelling is Pushing Liquor to the Front of eCommerce Sales

In the midst of a global pandemic, eCommerce has become more vital than ever for consumers. With restrictions limiting choice, online buying has been a necessary and very popular solution for shoppers, but an abyss of confusion and misused time and energy for brand managers looking to sell.

With the convenience and simplicity that online shopping offers, it’s no wonder it’s taken off so rapidly. The reality is, if you haven’t shifted your business onto digital marketplaces, you’re missing out on reaching access to a huge potential market.

A one-stop eCommerce solution for liquor brands to list, sell and fulfil orders is what my team and I have launched.

We have deployed some of the most sound, reliable and sophisticated tech we can rely on to operate not only our own marketplace, but manage three others using Drinks Network as the golden source of truth for all.

Drinks Network is a new online marketplace for millions of shoppers across Australia offering an extensive range of wine and spirits to buyers who are hooked on the promise of ‘Good Times, Swipe, Buy, Delivered’.

Drinks Network launched in 2012 as a content creation agency for liquor companies. It has one of the most popular drinks focused YouTube channels in Australia with ‘how-to’ and ‘story’ content. 

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The Backstory on Drinks Network

Hayden Wood | Drinks Network Founder & Managing Director

New Liquor Marketplace Finds New Ways to Help Brands Navigate eCommerce

In 2020, Drinks Network Managing Director Hayden Wood (Author: The Liquid Kitchen, Good Wine, Bad Language Great Vineyards book series) realised the potential of utilising the educational content as a base to drive online liquor sales.

“On the eve of the 2020 COVID lockdown, we decided to flip Drinks Network and all its assets into one sexy online marketplace – utilising super powerful digital tech. We conducted extensive research and learned from the fashion industry, such as ‘The Iconic’, that the liquor industry has a long way to go to engage on a more personal level digitally – so we’re leading that charge helping shoppers learn more, buy smarter.” said Hayden. 

 “Our team believes strongly that there is a largely untapped market of shoppers wanting value-added, or good times as we call it, and engage through story-selling, rather than lowest price wins,” Hayden concluded. 

In addition to their own audience, Drinks Network offers serviced marketplace solutions for multi-channel. This includes product listing management and sales fulfillment across platforms like Amazon, eBay, and Google Shopping. Collectively a brand can reach 3.5 million Aussie shoppers each week with all sales showing in one Drinks Network dashboard.

Drinks Network was awarded the Minimal Viable Product (MVP) Grant in 2021 from the New South Wales Treasury Department, which has allowed the business to invest in advanced technology to increase Drinks Network platform performance.

For more information about Drinks Network Services, or to become a vendor visit:

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Bonus Offer


Buy any two bottles of spirits from Drinks Network and receive this $15+ Uber Bar Tools ProJig Cocktail measure. 

Offer available while stocks last. Use coupon code AFTERPAY on checkout.

Hayden Wood

Hayden Wood

Not your average bartender, author, visionary and tech start-up founder. Favorite drink – Champagne

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