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Spirits With Swagger Are What Shoppers Are Looking For

There is something very satisfying in discovering a new brand before it becomes more widely known. This early adoption phenomenon is right in the wheel house of Gen Z and Millennials, who are constantly on the lookout for quality and authenticity in the products they buy. This applies to new and emerging spirit brands as easily as it does to technology.

There is a natural attraction to wanting to seek and support brands that sit outside of the mainstream. Whether it’s a product of the rebelliousness of youth, a pushback against the mainstream mega-brands or just wanting to be a part of something authentic in the early stages of its journey, there has been a massive diversification across the spirit brand landscape as the barriers to entry have been decreased and the ability to be noticed have increased.

 One of the players bringing these new and exciting spirit brands to the local market is Proof Drinks Australia. They have a portfolio of unique international spirit brands that are on the brink of gaining new fans in Australia as more inspired young people recognise and learn about the brand story and the quality that underpins them.

Drinks Solution

One of the key entry points that gives brands exposure to new customers, and one that is growing in significance, is in the online and alternative sales channels. This is where Drinks Network has expertise in providing a sales solution for independent importers like Proof Drinks. Drinks Network provides a one stop solution in managing and driving sales in this complex and multifaceted on-line marketplace.

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We are so thrilled to welcome Proof Drinks to our platform and we are excited about the potential of their brands to become more widely appreciated across the home entertainment occasions in Australian households. Spirits with swagger are what shoppers are looking for.

Proof Drinks Brands

In the growing Irish whiskey category, Proof Drinks has the critically acclaimed and highly awarded Grace O’Malley Irish whiskey. Produced on the wild west coast of Ireland, it is a whiskey which combines multiple batches of varying age statements from three to 10 years old. Each batch is matured in a range of barrel types, and the casks are hand selected according to each whiskey’s characteristics, including a grain whiskey aged in ex-bourbon casks and malt whiskey aged in ex-rum barrels. The final blend delivers a whiskey perfectly balanced between flavour, age character, complexity and smoothness.

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In another hot category for the Australian market, Proof Drinks has the first rum from El Salvador, Cihuatán rum. This unique expression of rum is headed up by master blender Gabriela Ayala and her team of rum makers, who have complete control of the entire production cycle, starting from the sugarcane seed, distilling, aging, blending and bottling. The Cihuatán brand is intertwined with Mayan mythology and the different aged rum blends pay homage to the Mayan god of rain, with an 8 year old, the god of the sun with a 12 year old, and the god of the north star, a 16 year old expression.

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And in the growing agave spirit category, Proof Drinks has Storywood tequila, uniquely aged in ex-Scotch whisky barrels hand selected from the Speyside region of Scotland. In addition to that is the exciting mezcal category, with The Lost Explorer mezcal, with three 100% agave expressions of Espadin, Tobala and Salmiana varietals. Produced in the authentic homeland of mezcal, in the state of Oaxaca, this is a small-batch artisanal mezcal that is traditionally distilled in the land where the agave is sacred. The Lost Explorer Mezcal is committed to the sustainable production of high-quality handcrafted mezcal in a manner that benefits the local mezcal-producing community in Oaxaca and protects the land’s biodiversity, with the long-term mission of becoming the most sustainable mezcal brand in the world.

The easiest way to positively experience brands like these and others in the Proof Drinks Australia portfolio is to utilise the convenience of home delivery through the Drinks Network and start your journey of discovery today!

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Hayden Wood

Hayden Wood

Not your average bartender, author, visionary and tech start-up founder. Favorite drink – Champagne

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