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Japanese and Australian whiskies continue to be in sky high demand, with prices soaring, whilst premium Bourbon, Scotch single malts and Irish whiskey are flying off the online virtual shelves, with no signs that this trend slowing down.
These days though, spirit aficionados and collectors are more likely to be looking for rare and unusual bottlings in the alternative channels like auctions and social media private listings, rather than in traditional bricks and mortar stores.
One of Australia’s most loved liquor import companies is the SouthTrade International portfolio, which is full of sought after gems and annual releases that are in high demand. Their Bourbons come from the Buffalo Trace distillery, which includes the limited annual release called the Antique Collection, which has achieved global cult status. Drinks Network has offerings from Stagg Junior, W. L. Weller, E H Taylor Single Barrel, as well as Eagle Rare Bourbon and Sazerac Rye whiskies which all hail from this truly unique and one of Kentucky’s finest distilleries.
In addition to that, Drinks Network is proud to be offering the Kurayoshi Single Malt, one of the up-and-coming whiskies from Japan, as well as, the deliciously smooth The Dublin Liberties whiskey from Ireland, also part of the diverse SouthTrade portfolio.
As Australia’s liquor eCommerce disrupter and one-stop solution, Drinks Network, there is no contest to the trend – Premium whisky and Bourbon bottle sales are the future of a large part of eCommerce and how customers go about shopping often starts with a search on Google. And on the changing dynamic of how customers shop, – On-line marketplaces like My Deal, Catch, Kogan, Amazon and eBay has massively increased the reach and potential for finding new customers, and….
Drinks Network has been charging ahead with rare and exclusive bottlings in their Auctions with a new raft of super premium spirits from small independent importers, private collections and market leaders alike constantly evolving.
To add value to the online customer experience and to close the customer journey with a positive feeling, Drinks Network offers a premium wrapped and packaged presentation so the customer feels that their significant outlay is matched with the quality and appearance of their package from the moment it arrives to their door. The fahion industry has wrapped their products for over 150 years. It makes sense that premium spirits which are often considered as luxury goods follow suit.
Southtrade International has enjoyed a relationship with Drinks Network for over 5 years. Together the businesses collaborated on one of the largest ventures into spirits education with the development of the Fine Drinks Movement educational video series. This content can be viewed on Drinks Network Under the explained drinks categories.
Drinks Network is now partnering with some of the leading suppliers in the Australian liquor landscape to ensure that a premium brand experience in the on-line and digital space is delivered to the customer in a way that enhances their experience of the brand.